FLOX is Madeleine & Marjolein
At KLM, Madeleine and Marjolein worked together on customer experience (CX). FLOX therefore stands for Flower Experience, and the flox is a favourite flower of them both. Hospitality, sustainability and Dutch design always play a big role in their work; they collaborated closely with Marcel Wanders, Jan Taminiau and Viktor & Rolf.
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